Typical Challenges

Search behavior has changed. While you optimize for Google, clients go to whoever ChatGPT recommends. AI doesn't give a list of 10 links. It gives one answer and recommends 2-3 solutions. If you're not in that shortlist, you don't exist to the user.

Uncontrolled reputation.
ChatGPT can attribute non-existent downsides to your product or simply "forget" your key features. You don't control what AI says about you.

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87% of B2B buyers already use AI when searching for solutions.
К концу 2026 года до 25% поисковых запросов будут проходить через AI-ассистентов. (Gartner)

While you fight for top-3 in search results, a competitor becomes "the only recommended solution" in AI responses. Good news: You can secure a place in AI answers now, while competitors haven't figured it out yet.

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How we make you the "default answer" for AI:

1. Audit AI visibility: Check exactly how ChatGPT, Claude, Perplexity, and Gemini answer queries about your niche and brand.
2. Entity optimization: Mark up content so LLMs (large language models) unambiguously understand your expertise and connect it to customer queries.
3. Capture share of model: Displace competitors from AI responses by creating authoritative, citable sources.
4. Correct AI "knowledge": Fix factual errors in model responses about your pricing, features, and terms.
5. Monitor dynamics: Regularly query models and provide reports on how often and in what context AI recommends you. Adjust strategy based on data.

We structure meaning so AI understands your product's value and recommends it to users as the best solution.

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Reality Check

We can't force ChatGPT to answer a specific way. We work with probability of inclusion, increasing it through source authority.
This is a long game. Unlike paid ads, GEO results accumulate. For AI to "learn" new information about you takes time (3-4+ weeks).
We'll need your team's resources to create deep expert materials. AI doesn't like fluff.

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Benefits of the New Search Era

In a ChatGPT answer, you don't compete with 10 other links. You're either in the recommendation or not. Being included = maximum attention.
Users perceive AI responses as expert recommendations, not ads.
Leads from AI channels convert 30-40% better.
You control what AI "thinks" about you, protecting your brand and preventing misinformation.

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Expected Results

Brand mention growth in generative answers (Share of Model Voice) up to 40% in 6 months.
Increased organic traffic from "smart" search engines (Perplexity, Bing Chat).
Lower customer acquisition cost (CAC) through qualified leads.
Protection from market share loss during full user transition to AI search (2026-2027).